Month: April 2019
Words That Work for the Perfect Academic Paper
Dynestee Fields In his instructional book on using words to achieve a desired result, Words that Work, Dr. Frank Luntz gives a set of ten rules that outline how to […]
Swearing and Slang–Why Understanding Words Matters
Amanda Platz “It’s not what you say, it’s what people hear that matters.” Throughout his book Words that Work, Frank Luntz drills home this point. Understanding how people will interpret […]
Loving What’s “New”—Frank Luntz & Words That Work
What intrigues you the most about a commercial? Is it the glitz of the world they provide? Or the glam of the actors presented? Or maybe those who are behind […]